What can you do with FREE unlimited high quality leads? It might sound too good to be true but search engine optimization (SEO) has been a part of digital marketing since almost the very beginning. Today, search engine optimization is so much more than just putting keywords on a page and expecting them to rank high in Google search results.
It’s tempting to think of SEO as a single thing, but the truth is that it’s a vast, varied, ever-changing collection of practices. Our SEO specialists break these down into two very rough categories: on-page SEO and off-page SEO.
Keywords, But So Much More
Chances are good you are familiar with some SEO terminology, such as “keywords”. Basically, these are terms that potential customers would use to search the Internet for products or services similar to what you offer. Often, they’re combined with a geographic location (geolocation), and other words or phrases.
For real estate companies SEO is a vital tool that used to deliver high-quality content and the most value for the end user. The process of optimizing real estate listings ensures that they receive maximum exposure across all search engines. Search engine optimization (SEO) is the best way to increase website traffic and boost your brand image online. If you’re looking for an efficient way to increase your website traffic, SEO would be the right choice.
Organic SEO traffic is crucial to success for quite a few reasons:
However, organic SEO takes time, and it requires a good understanding of modern best practices. Done right, it builds your authority and reputation.
There are many parts to a successful real estate SEO strategy, but your website plays a crucial role. This is where your home buyers and home sellers will do their research, so it’s essential to have a website that provides all of the information they are looking for. However, SEO is a constantly changing digital marketing landscape with new best practices it is not an easy task to reach the top rankings for local home searches.
As such, your website needs to be updated frequently, and continually optimized to satisfy Google's search algorithms.
The days of the real estate professionals simply putting an ad in the newspaper or posting a sign on the lawn are long gone. Today, smart marketing is essential to finding and converting leads. While flyers and business cards may have worked a few years ago, today’s home buyers research online first.
As more and more people use search engines to find homes, get information about neighborhoods, or get in touch with real estate companies, it’s important for your business to be on the first page of the Google search engine results page (SERP).
Google currently holds 92.27% of the total search engine market share so that makes SEO an important piece to a successful real estate marketing strategy. The right real estate SEO agency will help you rank higher in search results, drive leads to your website, grow your audience on social media, and ultimately increase conversions.
For real estate professionals, the conversion rate of SEO refers to the % of visitors generated by search engine activities that complete a desired action like booking an appointment or filling out a lead form.
SEO helps you capture those quickly-deciding home buyers and sellers with your high quality website that holds strong once a prospect clicks on it.
For real estate companies and brands it’s not just about visibility. It’s also about staying ahead of the competition. Remember – your competitors will be trying to do the same thing. That means it’s vital to identify relevant keywords early, use them to optimize your site, and stay on top of the latest updates. The days of Google being unable to distinguish between real quality content and spam are long gone. Today, this is what will set you apart from the competition.
Anything less is a slow road to invisibility.
While organic SEO can take time, the results are more than worth it. It’s a long-term investment that drives consistent high quality free traffic where you want it. At Architected Relations, we’ve been able to brand our clients as experts in their industry with the right combination of accurate keywords, high-quality content, and websites that actually work.
With SEO, real estate companies get more bang for the buck. Also, when done right, organic rankings can be more targeted to specific audiences. With our strategy, we make sure that every content piece is meticulously optimized to drive traffic and conversions.
Building a brand is all about strategy, reaching a target audience and creating connections. When you go the organic SEO route, it’s a long-term investment that can put your company on the map as a leader in your industry.
You’ll find that through consistent efforts, you can begin to rank for your most lucrative keywords and even reach new audiences. If done well, your SEO strategy can help you develop long-term connections that turn into lifelong customers.
Brand awareness is all about building a stellar reputation, establishing your expertise to your local market and resonating with your target audience. Once you build an awareness for your brand, your business will start bringing in leads because of the reputation within the market.
Achieving brand recognition is the first step in building brand awareness. However, it requires the right tools and techniques coupled with a deep understanding of modern digital marketing.
Establishing a thriving online presence is critical. The first step is a website, but you cannot afford to go the cookie-cutter, generic route. A website that is updated regularly, optimized, and built with SEO in mind is the foundation for success. Couple that with powerful solutions like Facebook and Google ads, and you have a proven formula for success.
At Architected Relations, we’re proud of the consistent results and growth we’ve been able to achieve for our clients. Contact us today to learn more about how we can drive your success with modern SEO strategies.