We specialize in assisting real estate companies and brands of all sizes in expanding their market share through creative brand awareness and lead generating efforts that are both effective and scalable.
A digital presence is vital in today’s world. It is no longer enough to have a real estate agency with a physical location if you are looking to compete in today’s real estate market. The vast majority of real estate transactions are now conducted online, making it necessary for real estate agencies to have solid digital marketing campaigns that will entice customers to choose them over their competitors.
It is very important for real estate companies to understand that real estate marketing has changed in the past few years. A real estate company 20 years ago would primarily rely on getting new leads through print media, such as magazines or newspapers. Today, real estate marketing campaigns are completely dependent on digital marketing efforts to find and connect with leads who are actively looking to buy or sell real estate.
Today companies and brands are looking for real estate marketing agencies to help them run effective campaigns. The top real estate marketing agencies take advantage of modern technology to generate leads and attract customers through their online presence. A good real estate marketing agency will help you understand the technology landscape and how real estate marketing campaigns can be integrated into your overall business strategy.
Why should you work with a real estate marketing agency? The answer is simple, you don't have to. However, here are some benefits if you decide to:
Your campaigns are ensured to get the best results possible.
You want qualified real estate leads, not just any kind of visitors to your website.
Measure and track your ROI to close more real estate deals.
90% of home buyers searched online during their home buying process. real estate related searches on Google have grown 253% over the past 4 years . Buyers use specific online tools during different phases of the home search process. Technology is what connects online to offline home buying and successful agents leverage both.
Facebook – love it or hate it, it’s here to stay. Does that mean you need to put it to work within your digital marketing efforts, though? Yes, you should.
Why is Facebook such a “must-have” marketing asset for Realtors? Simply put, it provides access to the single largest concentration of web users in the world. What does this mean for you? your audience can be found on Facebook. You can target specific people in your area who are interested in either selling or buying a home – but there is a lot more to it than that.
Here are some reasons why top real estate companies today are using facebook advertising:
Consider the fact that Facebook also owns instagram and has earned close to $84.2 billion in ad revenues within 2020 alone. That’s conclusive proof that not only do people click those ads but that they do so in large numbers.
Facebook boasts over 2.74 billion users (that’s BILLION with a B). More than 1.5 Billion of those users are on the platform EVERYDAY. With numbers like that, every imaginable audience is represented.
Facebook is the third most frequented website online, coming in behind Google and YouTube. The average Facebook user spends a whopping 34 minutes on the site every single day. About 1/3 of facebook's users use the facebook Marketplace. If you're looking to sell real estate online, facebook advertising is a worthwhile investment for your business.
Real estate companies are using facebook ads because you can target people based on their geographic location, which especially helps in real estate when you want to focus on an area that you’re farming. Facebook ads for real estate professionals is a great way to reach your target audience without wasting advertising money by sending direct mailers or cold calling.
Of course, there’s a major learning curve when it comes to Facebook ads. However, facebook ads can be one of the most powerful tools in your real estate marketing arsenal. So how do you make facebook work for you?
That’s where we come in.
We bring to bear industry-leading experience and results when it comes to creating compelling ad campaigns that drive traffic right where you want it – your website.
Google – to understand the true power behind Google's $150 billion a year advertising platform, you first need to understand the psychology behind intent marketing.
Google is the ultimate intent marketing machine today. Intent marketing is when your clients are already searching for your services online, in this case using Google. These clients usually do not need more convincing as they are in the mindset ready to buy. These type of search campaigns result in very high quality leads.
An effective google ads for real estate campaign can result in a very high number of consistent of leads every single month. This is why most realtors are rushing to learn google ads today.
Whether you need help optimizing your current campaigns, managing your budget, converting more leads, or managing your entire Google ads account, our team of qualified Google ads specialists are more than happy to help.