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Digital Marketing Plan

Fast and Powerful
Lead Acquisition Machines

The #1 Source for Custom Real Estate Websites. We Build Digital Experiences That Generate Revenue.

At Architected Relations, we have years of experience developing dynamic, effective web applications that outperform the industry average conversion rates. We serve as your partner in the digital world, allowing you to reach new audiences, develop a unique brand, and predictably scale your business.

Not all websites are built the same. Some look good, others drive results.

Your site needs to be well-built and not only for your clients but for Google. Google is constantly changing its algorithms based on search data to provide the best, most relevant results for people looking for something online. If you have an old, out of date website that does not match your services or capture contact information in some way, Google will assume it’s just one of many old, irrelevant sites that should not be ranked high in search engines.

Design

Speed

UX

Code

A responsive web design is a critical consideration in reaching and engaging your audience, as well as ranking well on Google. Simply put, responsive web design determines the type of device a visitor is using (and thereby the screen size) and resizes, reorders, and reorganizes page content and layout to fit that device. It’s all about delivering an ideal user experience to every single website visitor, whether they’re using a PC, laptop, tablet, or mobile phone.

Responsive Website

When it comes to website design, we understand how critical a responsive design is and we make it part of every project.

Real Estate Websites

A Professional Website Positions You as an Expert to Your Local Real Estate Market

Think of a website as a storefront. It’s the first thing potential customers see when they look for your company or services online, and it provides an opportunity to present your business’ strengths, services, and offerings before you even talk to them.

Having full control over your web presence allows you to provide actionable insights about your local market to your audience. Whether your content is in the form of blogging, videos, or pictures, your clients should be able to view and share this information from your website.

Speak Directly to Your Buyers and Potential New Clients

The Internet has become the most important source of buying and selling homes. In fact, 90% of home buyers start their home search online. If it's not your website they are browsing, then it's your competitors'.

A real estate website presents a great opportunity to demonstrate your professionalism, highlight your expertise and promote the special features of your listings to your local market. A real estate website allows you to stay in touch with buyers and sellers you've worked with in the past, as well as those actively looking for new homes both locally and across the U.S.

Building genuine trust and relationships with your local market

Giants such as Zillow, Realtor, and Trulia have impacted the ways consumers shop, browse, and educate themselves on real estate, however, they cannot provide consumers with the all the information they are looking for in your city. After all, you live there. Given the right tools, our real estate clients are able to build a digital presence that directly speaks and resonates with their local market.

A real estate website delivers critical capabilities, raising your brand awareness over the competition while accelerating growth and profitability.

Hub for all of your marketing efforts

  • Increased visibility
  • Satisfying customer/client expectations
  • Increase leads
  • Reinforce and build your brand
  • Improved credibility
  • Drive organic traffic with Google

We Place Your Entire Business at Your Fingertips

We don't stop at only what your clients see, we understand that managing a real estate business with lots of listings and content is no easy task. This is why we create solutions for you to manage, edit, and upload all your listings, new developments, land parcels, blog posts, and much more. Anywhere. Anytime. On any device. Seriously! Experience real time changes to your custom website at your fingertips. One of many benefits that come from partnering with a professional web development agency.

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Search Engine Optimization (SEO)

Today, SEO has changed a lot. Appearing at the top of Google is no longer just saturating your page with some targeted keywords. Web pages must offer value to humans first while also satisfying the Google crawlers.

Your SEO content should be optimized strategically towards delivering a good experience to the user while following Google's best practices. However, SEO goes so much deeper than just keyword-optimized text. Here are just a few factors you should consider when building your websites:

Sitemaps

Image Alt Tags

Robot.txt

Link Structure

Meta Tags

Accessibility

Connecting The Digital Marketing Dots

Digital Marketing Plan

A web design agency must understand that your business’s website is more than just a digital business card or placeholder. It’s the hub of all your online marketing efforts. It’s the anchor that holds it all together, and the center of your sales funnel.

At Architected Relations, our team understands the role that a website plays in your success. We work with you to ensure that the final product is a perfect fit for your business and that you have a website that functions as a robust hub for:

Organic Traffic From Google

Paid Traffic From Ads

Social Media Traffic

Referral Branded Traffic

We Use Actionable Data to Grow and Scale Your Real Estate Business

Google analytics has become the go to tool for Internet marketers and website owners. The ability to understand how visitors interact with your website, and what they do before and after visiting your site is extremely valuable in growing traffic, increasing conversions and understanding customer behavior. We integrate all of our clients' websites with Google Analytics to provide real time actionable data, and to allow our clients to understand how their websites are performing and driving revenue.

Let’s have a chat

We start by building high-end custom websites that help you connect all the dots needed in your digital marketing strategy, however, we don't stop there. We will optimize your whole digital experience and handle all the heavy lifting when it comes to generating website traffic and leads to your website with proven services such as:

Ready to leverage the latest web technologies and digital marketing tools for your success? Book a consultation and learn how we can create a digital experience that amplifies your brand and connects you with your ideal clients.