The user experience defines how well your website can stimulate and excite users and pique their interests to take action. If you want people to fall in love with your business and brand, this UX audit checklist can be a great resource.
This is because a UX audit checklist notion offers you the direction you need to create an exceptionally well-performing website design that delivers on several fronts. A user experience evaluation checklist will help you identify the spaces efforts need to be employed to improve your website's performance and overall functioning.
What is a UX Audit?
For any digital product, for instance, an e-commerce website, a UX audit checklist is a contrivance that can pinpoint less than perfect areas that need streamlining. It can aid in revealing which parts of the site can reduce headaches for both users and creators.
Like financial audits, a UX audit checklist will benefit you by implementing an empirical method to augment the current situation and provide heuristics-based recommendations. To provide a quick overview, the following factors are taken into account while compiling a UX audit checklist:
- Business goals
- User intentions
- Compliance with UX standards
- Conversion metrics and updates
- Data about customers
- Allocation of specific resources
- Data from sales and marketing
- Budgets and forecasts
- Customer traffic and engagement with product/service
- UX best practices within the industry
The Ultimate Website UX Audit Checklist
Instead of a UX audit presentation, here is a quick breakdown of how you can enhance your website’s functioning and convey unlimited potential:
Identifying Your Goals & Objectives
While a UI audit checklist can help you expand the interface of your website, the first and foremost factor for improving user experience is to know the intended use of your website. Here, you perform a UX audit case study. This will assist you in recognizing the expected stakeholder targets.
The UX audit checklist can be used as a tool to make website evaluation a familiar subject for interested parties such as customer service representatives, designers, developers, marketing specialists, product managers, and sales staff, to name a few.
To make this UX audit checklist work, they each have to answer the following questions:
- The original and unadulterated reason behind the website’s design
- What specific aims and targets do the business or establishment want to achieve?
- How are the challenges being handled, and is the process adequate enough?
- Where are there lackings within the system, and what would they like to mend?
Developing Consumer Personas
Next up on your UX audit checklist are the users of your digital product. Here you will focus on the needs of your users. You will build user personas with unique pain points and demographic characteristics to figure out who exactly is using your product.
To undertake this task as part of your UX audit checklist, answers to the following questions can benefit you in recognizing what is needed at this stage:
- The statistical characteristics of the human population that can help identify your market/s
- The precise and detailed personality types of your users
- How do they interact with your website, and what are they trying to gain from the interaction
- What hurdles are they facing when trying to obtain their sought after results
- How are these results aligned for both the business and the users
Constructing User Flows
Continuing with your UX audit checklist, you need to map out the pathways that users take to meet their requirements. Here you can implement user flow diagrams to mimic the sequence of steps that can trace user engagement with your website.
You can also deploy journey mapping for each user or category of users, which can point out the gaps present in your website's current design. What this will do is that it will help you remove confusing interlays and unclear design aspects of your site, making it more user-friendly.
Examining the Course of Information
Your UX audit checklist will not be complete without an all-inclusive and wide-range understanding of analytical data. Here if you use tools like CrazyEgg, Google Analytics, Hotjar, or Kissmetircs, they can help track indispensable user metrics for your website.
This is why for a proper UX audit checklist that performs and functions well, you will need to evaluate the following:
- The number of visitors to your website
- The bounce rate
- Time spent on each page
- Device information for each user
- Source from where the user entered the website
- IP and geographical location (if enabled)
- And other tracking functionalities through cookies
Carrying Out Heuristic Evaluation
The most widely used approach to identify design flaws for any UX audit checklist is the heuristic usability evaluation. Here you employ all you learned about your users and step into their shoes, including customer personas, journey maps, and user metrics.
This will help you evaluate your website through a typical user's eyes and discover problematic areas which you can note down. The more usability problems you discover during this stage, the more opportunities for improvement they will open up, such as:
- Negative flows make users cancel their actions or make changes
- Flow continuity roadblocks can cause visitors to exit the website
- Location ambiguity can create frustration when users do not know exactly where they are on a website
- The easy process of filling out forms with quick and simple steps helps users get through the website
- Providing effortless assistance to users and making additional help or documentation accessible
Piloting Accessibility Review
The Web Accessibility Initiative provides a commendable resource for assessing the accessibility of your website for the disabled. The tools under this initiative check the accessibility of your website from various standpoints. This includes:
- Easy Checks such as Page Titles, Image Alt-Texts, Headings, Contrast Ratios, Resize Text Options, Keyboard Access, and Visual Focus, to name a few.
- Web Accessibility Evaluation Tools List such as A-Tester, A11Y Compliance Platform, AATT (Automated Accessibility Testing Tool), and Access Alchemy, to name a few.
- Web Accessibility Conformance Evaluation Methodology (WCAG-EM) for mobile websites and web applications.
On the other hand, you can use Google Lighthouse, which offers a powerful and open-source tool that tests various website features and their accessibility problems. It provides detailed feedback on not only your site's performance but also best practices and SEO solutions.
Assemble Recommendations and Findings
Lastly, to complete your UX design audit, summarize your findings and create a list of recommendations for improvement. This will include:
- A list of major usability issues, including navigation and its consistency, UI design and mobile-friendliness, tech stack support for UX design, and user flow issues.
- An explanation of how these challenges impact the current website’s performance.
- A/B testing and other specific suggestions.
- The impact of corrections and their estimates in terms of business objectives.
To Round it Up
Conducting a UX audit is a holistic approach where you consider multiple factors that work together to bring about desired outcomes. In short, there are 3 main points that you should look out for, namely:
- Your business goals and objectives
- The user experience and overall simulation
- Patterns, trends, and directions will define your next steps. Use a spreadsheet and find the missing links.
I hope this post offered you the insights you needed to perform a thorough and comprehensive UX audit for your website. If you are already feeling burdened by the load of information on UX audits, don't worry, pass that load on to us!